THE CHALLENGE: Design the visual identity and packaging for the Glow On Me apparel.

THE CONTEXT: Glow On Me is a Romanian startup business, founded by two marketing experts. As sport enthusiasts, they understand the importance of safety and have started this journey to share their vision with the world. The Glow On Me mission is to create simple, easy to wear apparel which provides high visibility and extreme comfort to keep you safe and cool when you need it most.

THE IDEA: The Glow On Me high visibility apparel is designed to be used either by day or by night. However, the idea came from the fact the vests designed by GOM, are highly reflective when triggered by a light sources (sunlight, car headlights, etc). The direct relation with light, inspired me to link the brand logomark to the Wolfram chemical symbol (W) which was already an existing letter of the brand name. Moreover, the fact that people generally when jogging, set a precise itinerary on their running apps, using location pins, determined me to incorporate this idea in the logomark. The last detail, is the shape of the W letter, which resembles to the car headlights, seen from above.