THE CHALLENGE:: Design the brand identity for Contemporist.eu, an online store with a premium selection of modern design products, that's clever and in the moment, that's spare and simple but with great attention to details.

THE CONTEXT: The Contemporist attitude is creative, fun and always young. The store needed this attitude translated into a visual identity that could be applied on several touch points, like the website or newsletters, but also on packaging materials, like cardboard gift boxes, labels and stickers, or branded t-shirts.

THE CONCEPT: An intricate logotype, using an uninterrupted line drawing, like a maze itinerary, or a tube map with all its continuous directions, to convey the idea of “looking for your own path in finding the right object you want to take home”.

The identity was visually inspired by the copper pipes structures as well, with all their puzzling-like connections, and by those elements that could express the idea of a linear itinerary, in a simple yet striking way.