THE CHALLENGE: Create the interior architecture and retail design for Mala Educacion - a new Wine and Tapas Bar in Bucharest.

THE CONTEXT: In the past 5 years Bucharest became a very vibrant capital, encouraging the apparition of a diverse offer in the HORECA field, mostly Italian cuisine and lately Burger Bars. The client wanted to open a Tapas & Wine Bar, a category not enough tackled in Bucharest yet. Tapas & Wine is an authentic lifestyle. It implies spending quality time amongst friends, having great conversation while enjoying good food and assorted wines. It's fresh, diversified and necessary for a true career in socialising.
Its Spanish roots dictate an imperious relaxation without any kind of pretentious proprieties.

THE CONCEPT: The brand concept is based on analogies from the Spanish culture with the wine and tapas culture:
•Stratification, juxtaposition
•Diversity of textures
•Exuberance
•Natural feeling
•The battle between traditional and modernity
•Vibrant attitude

CONCEPTUAL KEY WORDS: Flavour Juxtaposition / Urban Verticalization / Structural Ageing / Natural Stratification