THE CHALLENGE: Create the visual concept and food styling for the A31 BreadHouse flagship products. The concept should be focused on achieving a minimalistic, fresh and Scandinavian feeling.  

THE CONTEXT: A31 BreadHouse is a startup Bakery based in Bucharest. It is a family business focused on producing healthy leavened breads, made of BIO ingredients only.

THE CONCEPT: Since A31 targets young modern families, interested in BIO food, I wanted to create a clean and stylish visual language, composed of geometric compositions. 

The idea of healthy food is mixed with urban items, like sunglasses, wood crates filled with sunflower seeds, or white porcelain recipients accessorised with painting brushes.