THE CHALLENGE: Create the visual concept for the communication materials of Bookstadt, the Book Fair organised by BookCity - a bookstore in Brasov, Romania.

THE CONTEXT: Bookcity is an entrepreneurial bookstore that decided to organise a small book fair with the local Publishing Houses, to encourage the interaction between customers and publishing professionals.   

THE CONCEPT: The idea behind of the Bookcity and Bookstadt brands is the strong connection between the modern urban lifestyle and the cultural importance of the physical bookshops.

The visual concept is based on the ludic and energetic urban representation where colourful paper cut shapes create an ensemble of buildings and books silhouettes.