The Cream Society
Contemporary Art Exhibition
VISUAL CONCEPT & COMMUNICATION MATERIALS
THE CHALLENGE: Create the visual concept and exhibition poster for The Cream Society - a contemporary art exhibition curated by Gloria Vallese and Carlo Sala.
THE CONTEXT: CREAM - Creativity and Research in Arts and Media is an international art group, focused on a strong mix media language.
THE CONCEPT: The visual concept came naturally after seeing one of the installations for the exhibition, made by the artist Dania Zanotto. The installation consisted in several knife sets made of different shades of resin. I was inspired by the visual effect of these uncanny objects that had the power to synthesise the essence of the curatorial concept.