THE CHALLENGE: Design the visual concept of the Genderless Garden Art Party @ The Advertising Agencies Night.

THE CONTEXT: The Advertising Agencies Night is an event held in Bucharest once a year, in which all the agencies are invited to organise an Open House Event. For the 2013 edition, HIPPOS Advertising Agency decided to make an art party, combining installation, music, conceptual food & drinks.    

THE IDEA: The conceptual story started when by mistake, a hummingbird pollinated the thong of an unnamed bodybuilder, and so, THE GENDERLESS GARDEN was born. After a while, everything fell strangely into place becoming gender fluid.